London Home Fragrance Show

Home fragrance is the part of the industry that rarely gets its own room. Candles, diffusers and room sprays are a serious UK business - the organiser puts the domestic market at over a billion pounds - but they usually turn up as a corner of a gift fair rather than the main event. The London Home Fragrance Show exists to fix that, and it is trade-only: buyers, makers and suppliers, not consumers.

The inaugural edition ran 9-10 July 2026 at the Business Design Centre in Islington, and the next is already dated for 8-9 July 2027 at the same venue. That second date is the reason this listing is here rather than in our archive. A first-year trade show that announces its follow-up while the first is barely over is a show that filled its floor; plenty of launches quietly never return. It is organised by Honegger Ltd, the London arm of the Milan-headquartered Honegger Group, and partnered with ECMA, the European Candle Makers Association.

Entry is free on registration, which is standard for B2B fairs and worth saying plainly because it is the thing people assume wrongly. Trade press reported a target of roughly eighty to a hundred exhibitors for year one; we have seen no confirmed final count, and we would rather tell you that than repeat a projection as if it were a result.

If you make or buy home fragrance in the UK, this is now the domestic date in the calendar. If you are an enthusiast who wants to smell candles for an afternoon, it is not for you, and the badge will say so.