Penuche

Penuche is the smell of Commercial Street, Provincetown's main drag, on a summer evening: ice cream, leather, denim and a carnival crowd, all in the salt air. It opens with a salt breeze over the pier, a briny, airy start that some wearers find sharp, and a few say it reads as petrol for the first minutes. Then the leather arrives, worn, grippy and slightly dusty, giving the heart a drier, more textured side. Underneath, the vanilla ice cream melts into a warmed waffle cone, sweet, creamy and edible. The gourmand is balanced by the salt and leather, so it never turns cloying. Wearers call it a salted, rich, woody vanilla that suits people who do not like sweet scents, and compare its confectionery side favourably to other leather-and-amber scents. It also reads as an old leather-bound book with a sweet edge. Wearers call it a salted, rich, woody vanilla that suits people who dislike sweet scents, and one prefers its confectionery side to the harsher woody ambers of another leathery scent. It layers well with a sweeter vanilla. The brand lists the top as a salt breeze over MacMillan Pier and the heart as the worn leather grips of Commercial Street. Each 30 ml bottle includes a complimentary sample vial, with a 14-day return on the unopened bottle.