Divain EDP

M £ Statement

Hugo

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Divain Hugo is an Eau de Parfum. Hugo opens with Birch and Lavender, settles into a heart of Violet, and dries down to a base of Cedar, Patchouli, and Canadian Fir Balsam. Divain's Hugo carries a Statement verdict, a woody-led wear.

This is Divain's take on Hugo Boss's Hugo, the brand's green-aromatic signature. The lavender-birch-cedar structure is a decent likeness of the original's crisp, forest-like character, but the dupe's birch note lacks the original's smoky sharpness, and the whole composition reads softer and less distinctive.
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  • Approachable
  • Fresh
  • Dynamic
  • Charismatic
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Hugo Eau de Parfum bottle
Inspired by
Hugo by Hugo Boss
25%
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Our estimate of scent similarity, calculated from published notes. How we score it

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Hugo the original Hugo inspired by

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Lavender54%
Birch46%
Heartas listed
Violet100%
Baseas listed
Cedar36%
Patchouli33%
Canadian Fir Balsam30%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Intimate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Also Works:
Spring Fall

The green, aromatic-woody profile transitions well between spring and autumn.

Best Occasions

Also Works:
Office Casual

A clean, versatile green-woody character suits office and casual daytime wear best.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

This dupe opens with a distinctive blend of soothing lavender and the sharp, smoky crispness of birch, creating an immediate sensation of freshness. A delicate heart of violet emerges as the fragrance settles, bridging the airy opening and the earthy base. The evolution finishes with a robust foundation where woody notes of cedar and fir meet the depth of patchouli, providing a grounded, forest-like trail. It is a fair, everyday-friendly take on Hugo's green-aromatic identity, suited to the office or a casual outing, though the smoky birch edge that defines the original is softened considerably. Moderate intensity, dependable longevity.

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Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.