Furla 2024 EDP

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Pura

by Véronique Nyberg

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Furla Pura is an Eau de Parfum launched in 2024, created by Véronique Nyberg. Pura opens with Bergamot, Freesia, and Ginger, settles into a heart of Jasmine, Gardenia, Mimosa, and Mugane, and dries down to a base of Driftwood, Orcanox, and Amberwood. Furla's Pura carries a Favourite verdict, a floral-led wear.

A creamy, clean floral that splits opinions, Pura lands somewhere between an easy reach for spring and a synthetic fabric softener. If you like your florals bright and airy with a touch of sweetness, this could be your new go-to.
What our verdicts mean →
  • Clean
  • Fresh
  • Soft
  • Modern
  • Subtle
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Pura Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Intimate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring
Also Works:
Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Office Casual
Also Works:
Date Sport

With its intimate sillage and moderate longevity, Pura is a good fit for close-quarters like the office or casual settings where you don't want to overwhelm. It's a fresh, clean scent that's widely considered appropriate for daytime spring and summer wear.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Pura opens with a bright, zesty burst of bergamot lifted by the airy sweetness of freesia and a subtle, spicy kick of ginger. As it settles, a creamy bouquet of jasmine, gardenia, and mimosa unfurls, offering a soft, almost 'lemon cake' like quality some detect. The dry down is a modern blend of woody notes - driftwood and amberwood - with a touch of Orcanox adding a clean, musky sophistication that lingers delicately on the skin.

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Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.