Furla

Furla is an Italian brand founded in 1927 by Aldo Furlanetto in Bologna, where it began as a wholesale distributor of ladies accessories. According to the brand's own history, the first Furla store opened in Bologna in 1955, and the company later expanded into leather bags, shoes and accessories while keeping production rooted in Italian craftsmanship and color-focused design.

Furla moved into perfumery through a licensing agreement with the Venetian perfume company Mavive, announced in 2019 for worldwide production and distribution of Furla-branded fragrances. The first collection, launched around 2020, introduced five eaux de parfum - Magnifica, Romantica, Preziosa, Irresistibile and Favolosa - each positioned around a distinct feminine character with different regional and olfactory preferences in mind. Irresistibile, created by perfumer Mathieu Nardin, has been described in brand communications as a bouquet built around white camellia and tuberose, lifted by lily of the valley and orange blossom.

Subsequent launches have continued this approach of linking scent concepts to color, personality and lifestyle, in line with Furla’s established identity in leather goods. External distributors such as Nobilis Group highlight that the perfume line spans floral, fruity, woody and more exotic accords, aimed at offering accessible options across a range of tastes rather than focusing on a single niche style.