Issey Miyake 2019 EDT

F ££ Statement

L'Eau d'Issey Pure Shade of Flower

by Aurélien Guichard

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Issey Miyake L'Eau d'Issey Pure Shade of Flower is an Eau de Toilette launched in 2019, created by Aurélien Guichard. L'Eau d'Issey Pure Shade of Flower opens with Lemon, Rose, and Blackcurrant, settles into a heart of Hibiscus, Raspberry Bloom, and Freesia, and dries down to a base of Sandalwood and Clean Musk. Issey Miyake's L'Eau d'Issey Pure Shade of Flower carries a Statement verdict, a floral-led wear.

Pure Shade of Flower is a light, fruity floral that keeps things clean. Rose and blackcurrant lead, hibiscus and freesia carry the middle, and clean musk finishes it. Pretty and easy, a gentle daytime wear.
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  • Clean
  • Fresh
  • Soft
  • Bright
  • Elegant
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L'Eau d'Issey Pure Shade of Flower Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in summer and spring.

Best Occasions

Best For:
Office Casual
Also Works:
Sport

Its mild projection and clean, inoffensive profile make it ideal for the office and casual wear. The subtle nature means it won't dominate a formal event or a romantic date, but it's refreshing enough for light activity.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Pure Shade of Flower opens with rose, blackcurrant and lemon, a bright mix of floral and fruit. The heart of hibiscus, raspberry bloom and freesia adds a fresh, slightly berried floral feel. The base is soft and clean, made of clean musk and sandalwood. It is a fresh fruity floral that stays light from top to bottom, and it suits daytime wear.

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Complement

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Where to buy

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.