Lure

Lure is described by the brand itself as offering 'an unparalleled sensory experience', and the note count backs up the ambition - a five-note fruity opening followed by a seven-note floral heart before a five-note woody-oriental base. The opening combines lemon, bergamot, mandarin orange, peach and passion fruit for a juicy, multi-layered fruit accord that's more complex than the simpler citrus or single-fruit openings elsewhere in the range. The heart is genuinely lush: jasmine, magnolia, honeysuckle, freesia, orange blossom, peony and May rose combine into a dense, sensory white-floral bouquet designed to feel abundant and enveloping rather than built around a single hero note. The base brings real depth: sandalwood, vetiver, vanilla, patchouli and amber combine into a warm, sensual finish that the brand describes as evoking 'deep and warm sensuality' - and the note list supports that framing, with enough woody-ambery weight to ground the elaborate fruity-floral structure above it. With seventeen notes total, Lure ranks among the most ambitious compositions in the range, offering genuine complexity and a sense of occasion. Best suited to evening wear and cooler months where its richness can fully unfold.