Jōvan 1990 Cologne

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White Musk

Name: White Musk Cologne
Brand: Jōvan
Availability: InStock

Jōvan White Musk is a Cologne launched in 1990. White Musk settles into a heart of Ylang-Ylang, Musk, Honeysuckle, and Woody. Jōvan's White Musk carries a Favourite verdict, a musky-led wear.

It’s cheap for a reason: Jovan White Musk is a divisive scent, some hail it as a comforting, clean classic, others dismiss it as an old-fashioned room spray. Not a safe blind-buy despite the low price. If you want a soft, powdery musk to layer, this might be your jam. If not, it could be a hard pass.

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Clean
Cozy
Classic
Soft
Subtle

Profile

Character

Citrus 0%

Floral 41%

Fruity 2%

Green 3%

Sweet 28%

Warm 8%

Woody 14%

Earthy 7%

Animalic 27%

Fresh 6%

Mood Energising

Calming

Character Playful

Serious

Sentiment Uplifting

Brooding

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Accords

Musky

100%

White Floral

85%

Powdery

68%

Yellow Floral

66%

Woody

55%

Notes

Heart Notes

Musk 26% Honeysuckle 17% Ylang-Ylang 16% Jasmine 15% Amber 14% Woody 13%

Performance

Longevity

Moderate (4-6h)

Projection

Moderate

Intensity

Moderate

Best Seasons

Best For:

Spring Summer Fall

Also Works:

Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:

Office Casual Sport

Also Works:

Date

Its soft sillage and 'clean laundry' vibe make it ideal for casual wear, office settings, and even the gym where an unobtrusive freshness is key. However, its understated nature and limited longevity means it's less suited for formal events or dates where a more impactful scent is often preferred.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on

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Notino Lowest upfront £0.15/ml £8.70 Buy

Notino Best value £0.10/ml £9.00 Buy

Notino Cheapest 96ml £0.12/ml £11.50 Buy

Perfume Click £6.55 Buy

Perfume Click £11.40 Buy

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About

Jovan's White Musk opens with a fluffy, clean musk, reminiscent of freshly laundered sheets, immediately joined by the sweet, creamy notes of honeysuckle and the heady, exotic touch of ylang-ylang. As it settles, a floral sweetness lingers, underpinned by the gentle warmth of amber and a subtle woody backbone, creating a delicate, powdery aura. It's a soft, intimate embrace of florals and musk.