Favourite

Kenneth Cole 2004 EDP

M ££

Reaction

by Frank Voelkl

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Kenneth Cole Reaction is an Eau de Parfum launched in 2004, created by Frank Voelkl. Reaction opens with Lemon, Lime, Melon, and Watermelon, settles into a heart of Patchouli and Lily Of The Valley, and dries down to a base of Musk and Sandalwood. Kenneth Cole's Reaction carries a Favourite verdict, a ozonic-led wear.

KC Reaction is a crowd-pleasing summer scent that's loved for its delicious fruity aroma but widely panned for its appalling longevity. If you can overlook the poor performance, it's a cheap and cheerful freshie that'll bag you compliments, especially if you're under 25.
  • Clean
  • Fresh
  • Playful
  • Modern
  • Bright
Reaction Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Ozonic
100%
Aquatic
95%
Fruity
75%
Fresh
74%
Citrus
65%
Green
49%

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in summer and spring.

Best Occasions

Best For:
Casual Sport
Also Works:
Office

Its fresh, light and inoffensive nature makes it suitable for office wear, but its poor longevity necessitates frequent reapplication. The fruity and casual profile, combined with its weakness, makes it perfect for casual outings and sports, where a subtle scent is often preferred.

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Layer

Building a fragrance wardrobe? See what layers well with Reaction Eau de Parfum - the best pairings, where to apply each, and how the blend scores.

Where to buy

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About

Start your engines with a vibrant splash of juicy watermelon, crisp green apple, and bright citrus. The initial burst is pure summer bliss, a sweet aquatic fantasy that’s uplifting and invigorating. As it settles, a clean lily of the valley emerges, softened by a hint of earthy patchouli, providing a subtle green depth. The base mellows into a gentle, understated musk and creamy sandalwood, lingering close to the skin. It’s a fresh, fruity concoction that captures the essence of a carefree summer day.