Kenzo 2011 Edt

U ££

10:10 AM in Sicilia

by Sophie Labbé

Kenzo 10:10 AM in Sicilia is an Eau de Toilette launched in 2011, created by Sophie Labbé. The fragrance opens with Bergamot, Grapefruit, and Mandarin, settles into a heart of Peony, Fig Tree, and Freesia, and dries down to a base of Vetiver and Cedar.

Our verdict on 10:10 AM in Sicilia: Favourite

This Sicilian holiday in a bottle gets mixed reviews. Many love that authentic fresh citrus and fig for summer, others find it too bitter or generic. Ultimately, it's a pleasant if not groundbreaking scent for warm weather getaways.
  • Fresh
  • Clean
  • Feminine
  • Soft
  • Bright
10:10 AM in Sicilia Eau de Toilette bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 28%
Floral 15%
Fruity 6%
Green 16%
Sweet 7%
Warm 1%
Woody 28%
Earthy 10%
Animalic 0%
Fresh 23%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Spring Summer Fall

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Office Casual Sport

Its fresh, light and clean citrus profile makes it ideal for casual wear, summer days and even sports. It's subtle enough for the office, but its holiday vibe makes it less suited for formal events or intimate dates.

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Where to buy

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About

It opens with a zesty, slightly bitter burst of bergamot, grapefruit, and mandarin, evoking sun-drenched Mediterranean orchards. As it settles, a soft floral heart of peony and freesia emerges, underscored by the unique green earthiness of fig tree and a hint of olive. The dry down is a clean, grounding blend of vetiver and cedar, keeping it fresh and woody without being heavy.