Favourite

Kenzo 2011 EDT

U ££

10:10 AM in Sicilia

by Sophie Labbé

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Kenzo 10:10 AM in Sicilia is an Eau de Toilette launched in 2011, created by Sophie Labbé. 10:10 AM in Sicilia opens with Bergamot, Grapefruit, and Mandarin, settles into a heart of Fig Tree, Peony, and Freesia, and dries down to a base of Cedar and Vetiver. Kenzo's 10:10 AM in Sicilia carries a Favourite verdict, a citrus-led wear.

This Sicilian holiday in a bottle gets mixed reviews. Many love that authentic fresh citrus and fig for summer, others find it too bitter or generic. Ultimately, it's a pleasant if not groundbreaking scent for warm weather getaways.
  • Fresh
  • Clean
  • Feminine
  • Soft
  • Bright
10:10 AM in Sicilia Eau de Toilette bottle

Profile

Composition

Timeline

Showing: Overall Blend

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer Fall

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Office Casual Sport

Its fresh, light and clean citrus profile makes it ideal for casual wear, summer days and even sports. It's subtle enough for the office, but its holiday vibe makes it less suited for formal events or intimate dates.

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Layer

Building a fragrance wardrobe? See what layers well with 10:10 AM in Sicilia Eau de Toilette - the best pairings, where to apply each, and how the blend scores.

Where to buy

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About

It opens with a zesty, slightly bitter burst of bergamot, grapefruit, and mandarin, evoking sun-drenched Mediterranean orchards. As it settles, a soft floral heart of peony and freesia emerges, underscored by the unique green earthiness of fig tree and a hint of olive. The dry down is a clean, grounding blend of vetiver and cedar, keeping it fresh and woody without being heavy.