Kenzo 2012 Edp

U ££

Flower Tag

by Olivier Cresp

Kenzo Flower Tag is an Eau de Parfum launched in 2012, created by Olivier Cresp. The fragrance opens with Blackcurrant, Rhubarb, and Grapefruit, settles into a heart of Jasmine, Peony, and Gardenia, and dries down to a base of Praline, Patchouli, Musk, and Vanilla.

Our verdict on Flower Tag: Statement

Olivier Cresp's Flower Tag is a divisive flanker. Some rave about its unique fruity-sweet blend, while others find it a 'safe', uninspired floral. Expect a playful, modern scent with a surprisingly strong personality that deviates from its original.
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  • Clean
  • Feminine
  • Fresh
  • Sophisticated
  • Sweet
Flower Tag Eau de Parfum bottle

ScentArt

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Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 8%
Floral 30%
Fruity 20%
Green 13%
Sweet 31%
Warm 4%
Woody 3%
Earthy 7%
Animalic 9%
Fresh 17%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Accords

Fruity
100%
Sweet
90%
White Floral
87%
Floral
74%
Green
73%

Notes

Top Notes

Rhubarb 40% Blackcurrant 34% Grapefruit 26%

Heart Notes

Gardenia 36% Peony 33% Jasmine 30%

Base Notes

Praline 31% Musk 25% Vanilla 24% Patchouli 20%

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Fall
Also Works:
Winter

A cold-weather scent - best worn in autumn and winter.

Best Occasions

Best For:
Date Casual
Also Works:
Office

Despite its sweetness, the fruity and floral notes give it enough versatility for casual wear and dates. It's a bit too bold and sweet for a formal event, and not light enough for sport.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on → Check price on →

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About

It kicks off with a tangy burst of blackcurrant, rhubarb, and grapefruit, instantly engaging the senses. This tart freshness quickly mellows into a sweet, rich heart of jasmine, peony, and gardenia, giving it a lush floral core. The drydown reveals a comforting gourmand blend of praline, vanilla, and patchouli, adding depth and a touch of sweetness that lingers delightfully.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.