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So White

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Lush So White is an Eau de Parfum. So White settles into a heart of Red Apple, Bergamot, Orange, and Neroli. Lush's So White carries a Favourite verdict, a fresh-led wear.

This is Lush, so expect a divisive crowd-pleaser that people either adore or instantly dismiss as 'shampoo'. For the fans though, this is the freshest, juiciest apple bomb around, perfect for an invigorating pick-me-up.
What our verdicts mean →
  • Fresh
  • Clean
  • Uplifting
  • Bright
  • Romantic
So White Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Casual Sport
Also Works:
Office

Its fresh, energetic, and fruity profile makes it highly suitable for casual wear and invigorating sport activities. It's a bit too bold for formal events and can be too 'shampoo-like' for office settings, though a light hand could make it work.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Cruelty-free Certified by PETA Beauty Without Bunnies · Check the register · We last checked Oct 2026 PETA Beauty Without Bunnies certification mark

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

Imagine biting into a crisp, tart green apple, its juiciness blended with a zesty burst of bergamot and orange. This fruity opening settles into a soft, romantic heart of rose, underpinned by a clean, slightly sweet neroli. It's a predominantly fresh and fruity fragrance, with a subtle floral touch that prevents it from becoming overly simplistic.

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Where to buy

Prices for the United States ·


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