Memoize London 2022 Extrait

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Anima

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Memoize London Anima is an Extrait de Parfum launched in 2022. Anima opens with Cherry, and settles into a heart of Jasmine, Violet, and Ylang-Ylang. Memoize London's Anima carries a Favourite verdict, a fruity-led wear.

This one's a straightforward cherry-oud deal, and exactly what it says on the tin. Some will love the bold, dark fruit and woody hit, others might find it a bit sharp and longing for some creamy depth. It's a solid autumn/winter choice.
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Anima Extrait bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Cherry100%
Heartas listed
Violet40%
Ylang-Ylang32%
Jasmine28%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Fall Winter

A cold-weather scent - best worn in autumn and winter.

Best Occasions

Best For:
Date Formal
Also Works:
Casual

Given the dominant, slightly harsh oud and patchouli accords, this scent might be a bit much for a formal office setting. It's definitely more suited to evening wear, like dates or formal events, where its luxurious yet dark character can shine. It also works for casual autumn and winter outings, as noted by community reviews.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Anima opens with a bold, dark cherry note that's rich and sweet, not at all synthetic or sour. This quickly melds with an assertive oud, grounded by earthy patchouli. As it settles, a touch of jasmine's indole peeks through, offering a hint of creaminess, though the violet and ylang-ylang remain elusive, possibly masked by the dominant cherry-oud combination. The overall impression is a deep, woody, fruity warmth.

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Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.