Memoize London 2022 Extrait

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Anima

Name: Anima Extrait
Brand: Memoize London

Memoize London Anima is an Extrait de Parfum launched in 2022. Anima opens with Cherry, and settles into a heart of Violet, Jasmine, and Ylang-Ylang. Memoize London's Anima carries a Favourite verdict, a oud-led wear.

This one's a straightforward cherry-oud deal, and exactly what it says on the tin. Some will love the bold, dark fruit and woody hit, others might find it a bit sharp and longing for some creamy depth. It's a solid autumn/winter choice.

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Mysterious
Clean
Fresh
Warm
Elegant

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Profile

Citrus 0%

Floral 42%

Fruity 42%

Green 3%

Sweet 38%

Warm 3%

Woody 1%

Earthy 2%

Animalic 4%

Fresh 7%

Mood Profile

Mood Energising

Calming

Character Playful

Serious

Sentiment Uplifting

Brooding

Accords

Oud

100%

Cherry

92%

Sweet

73%

Violet Floral

69%

Woody

64%

Notes

Top Notes

Cherry 100%

Heart Notes

Violet 40% Ylang-Ylang 32% Jasmine 28%

Performance

Longevity

Moderate (4-6h)

Projection

Moderate

Intensity

Moderate

Best Seasons

Best For:

Fall Winter

A cold-weather scent - best worn in autumn and winter.

Best Occasions

Best For:

Date Formal

Also Works:

Casual

Given the dominant, slightly harsh oud and patchouli accords, this scent might be a bit much for a formal office setting. It's definitely more suited to evening wear, like dates or formal events, where its luxurious yet dark character can shine. It also works for casual autumn and winter outings, as noted by community reviews.

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Where to buy

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About

Anima opens with a bold, dark cherry note that's rich and sweet, not at all synthetic or sour. This quickly melds with an assertive oud, grounded by earthy patchouli. As it settles, a touch of jasmine's indole peeks through, offering a hint of creaminess, though the violet and ylang-ylang remain elusive, possibly masked by the dominant cherry-oud combination. The overall impression is a deep, woody, fruity warmth.