New Brand Parfums EDP

F £ Statement

Mona

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New Brand Parfums Mona is an Eau de Parfum. Mona opens with Bergamot, Pink Pepper, and Cardamom, settles into a heart of Dark Chocolate and Rum, and dries down to a base of Tonka Bean and Labdanum. New Brand Parfums's Mona carries a Statement verdict, a sweet-led wear.

Compiled from the distributor's own product listing: a warm-spicy citrus opening gives way to roasted cacao and a boozy rum-like heart, closing on a resinous, sweet, spiced base. Part of New Brand's "Oriental" line and one of the bolder options in the range.
What our verdicts mean →
  • Warm
  • Spicy
  • Boozy
  • Evening
  • Bold
£9.13 at The Beauty Store 100ml Check price on → Check prices ↓
Mona Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Intimate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Fall Winter

The warm cacao, boozy rum, and resinous spice base is built for cold-weather wear, reading as heavy and out of place in the heat of spring or summer.

Best Occasions

Best For:
Date
Also Works:
Formal

The retailer's own "evening occasions and special moments" positioning fits - this is a bold, boozy-oriental built for date nights and after-dark formal settings, not daytime or office wear.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

Other declarable allergens

  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Mona opens with a warm, aromatic citrus blend spiced with pink pepper and cardamom - an unusually assertive opening for a budget mass-market EDP, leaning gourmand-oriental from the first spray rather than easing in with anything fresh or floral. The heart is where the composition earns its "Statement" character: roasted cacao paired with a boozy, rum-like nuance creates a dessert-adjacent warmth that reads as distinctly evening-oriented. This cacao-boozy pairing is a recognisable move in budget oriental gourmands, chasing the same territory as pricier rum-and-chocolate compositions at a fraction of the cost. The base settles into a resinous, sweet trail touched by deep spice (labdanum and tonka bean give the sweetness its structure), providing decent warmth and a longer-lasting finish than New Brand's lighter florals. As part of the brand's Oriental sub-line, Mona is positioned as one of the bolder, more evening-appropriate options in the New Brand catalogue - a boozy-cacao oriental built for special occasions rather than everyday wear.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Mona Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Mona Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 29 September

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.