New Brand Parfums EDT

M £ Statement

Zap For Men

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New Brand Parfums Zap For Men is an Eau de Toilette. Zap For Men opens with Bergamot, Pink Pepper, and Rum, settles into a heart of Leather, Cinnamon, and Raspberry, and dries down to a base of Musk and Vetiver. New Brand Parfums's Zap For Men carries a Statement verdict, a woody-led wear.

Compiled from the distributor's own product listing: a busy, playful clash of fresh spice, herbs, citrus, green, sweetness, and booze opens into a warm-spiced leather-fruity heart, closing on a musky-woody-earthy base. Part of New Brand's "Master" sub-line and one of the most note-dense compositions in the range.
What our verdicts mean →
  • Bold
  • Playful
  • Spicy
  • Energetic
  • Fun
£9.20 at Perfume Click 100ml Check price on → Check prices ↓
Zap For Men Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Short (2-4h)
Projection
Intimate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Also Works:
Spring Fall

The busy, spiced-leather-fruity structure gives this scent enough warmth for cooler months while its playful energy keeps it wearable into milder spring days.

Best Occasions

Best For:
Casual

The brand's own "casual outings, daytime adventures" and "fun, bold presence" framing points squarely to casual, social settings rather than office or formal wear.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

Other declarable allergens

  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Synthetic musk Hexamethylindanopyran from Musk

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Zap opens with a vibrant clash of fresh spices, herbs, citrus and green notes, underscored by a playful sweetness and a daring boozy twist - a busier, more maximalist opening than most of New Brand's cleaner citrus-only starts. At the heart, warm spices collide with rich leather, juicy fruits and deep balsamic tones, keeping the energetic, layered character going rather than settling into a single clear accord. The base grounds the scent with musky woods and earthy depth, providing a stable finish after the more chaotic opening and heart. Marketed as "a bold burst of youthful energy" that "electrifies your senses with charisma and edge," Zap is positioned for "casual outings, daytime adventures" - a fun, attention-grabbing scent that leans into complexity and boldness over restraint.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Zap For Men Eau de Toilette - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Zap For Men Eau de Toilette - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 6 October

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.