Obvious 2025 EDT

U ££ Statement

Milk & Matcha

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Obvious Milk & Matcha is an Eau de Toilette launched in 2025. Milk & Matcha opens with Mandarin, Ginger, and Tangerine, settles into a heart of Mate, Matcha, and Orange Blossom, and dries down to a base of Vanilla, Tonka Bean, and Peru Balsam. Obvious's Milk & Matcha carries a Statement verdict, a fresh-led wear.

This one's a proper divisive scent. Some reckon it's a creamy, dreamy matcha latte, perfect for a cozy night in. Others find it a fleeting, generic mess with an overpowering citrus-ginger kick. You'll either love its airy charm or feel utterly ripped off by its performance.
What our verdicts mean →
  • Cozy
  • Clean
  • Relaxed
  • Fresh
  • Subtle
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Milk & Matcha Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in summer and spring.

Best Occasions

Best For:
Casual
Also Works:
Office

Its gentle sillage and short longevity make it suitable for casual wear or intimate settings where a subtle scent is preferred. The fresh, creamy accords mean it won't be overpowering in an office, but its poor staying power limits its versatility for longer events.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Milk & Matcha kicks off with a zesty burst of mandarin and ginger, awakening your senses like a fresh morning brew. Soon, the green heart of mate and matcha emerges, softened by delicate orange blossom. The dry down mellows into a creamy, comforting embrace of vanilla and tonka, wrapped in a subtle, balsamic warmth. It evokes a cozy, gourmet experience.

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Compare & Pair

Layer

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Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.