Pepe Jeans London 2023 Edp

U ££

So Bold

by Christophe Raynaud , Jordi Fernández

Pepe Jeans London So Bold is an Eau de Parfum launched in 2023, created by Christophe Raynaud and Jordi Fernández. So Bold opens with Linen, Bergamot, and Mandarin, settles into a heart of Lavender, Clary Sage, and Violet Leaf, and dries down to a base of Blond Leather, Vetiver, Tonka Bean, and Tobacco. Pepe Jeans London's So Bold carries a Favourite verdict, a aromatic-led wear.

This perfume is a divisive one. While some find it a clean, mass-appealing scent, others decry it as an abomination smelling of cat piss, cheap fabric softener, or worse. Proceed with extreme caution and never blind buy.
  • Clean
  • Modern
  • Relaxed
  • Fresh
  • Subtle
So Bold Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 15%
Floral 10%
Fruity 3%
Green 20%
Sweet 14%
Warm 7%
Woody 7%
Earthy 10%
Animalic 8%
Fresh 32%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Spring Fall
Also Works:
Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Casual Sport
Also Works:
Office

Its moderate performance and clean, fresh profile make it suitable for casual wear or the office, where discretion is preferred. However, its perceived lack of uniqueness and potentially polarising 'clean' notes make it less ideal for formal events or intimate dates.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on Check price on

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Other formats (1)

About

Pepe Jeans So Bold opens with a clean, airy 'T-shirt accord' alongside bright bergamot and mandarin, reminiscent of freshly laundered linen. The heart introduces a classic aromatic fougère blend of clary sage and lavender, with violet leaf adding a green, slightly metallic edge that reinforces the crisp, clean vibe. The base settles into a soft blond leather and creamy tonka, anchored by earthy vetiver and a hint of subtle tobacco, aiming for a modern yet familiar barbershop finish.