Pepe Jeans London 2023 EDP

M ££ Favourite

So Bold

by Christophe Raynaud , Jordi Fernández

Share
Card A shareable image of this fragrance - its verdict, notes and profile. Save or copy it to post anywhere.

Pepe Jeans London So Bold is an Eau de Parfum launched in 2023, created by Christophe Raynaud and Jordi Fernández. So Bold opens with Linen, Bergamot, and Mandarin, settles into a heart of Violet Leaf, Lavender, and Clary Sage, and dries down to a base of Blond Leather, Vetiver, Tonka Bean, and Tobacco. Pepe Jeans London's So Bold carries a Favourite verdict, a musk-led wear.

This perfume is a divisive one. While some find it a clean, mass-appealing scent, others decry it as an abomination smelling of cat piss, cheap fabric softener, or worse. Proceed with extreme caution and never blind buy.
What our verdicts mean →
  • Clean
  • Modern
  • Relaxed
  • Fresh
  • Subtle
£8.25 at Perfume Click 30ml Check price on → Check prices ↓
So Bold Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

ScentArt Explorer What is ScentArt?

Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall
Also Works:
Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Casual Sport
Also Works:
Office

Its moderate performance and clean, fresh profile make it suitable for casual wear or the office, where discretion is preferred. However, its perceived lack of uniqueness and potentially polarising 'clean' notes make it less ideal for formal events or intimate dates.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

Other declarable allergens

  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Lavender Lavandula Hybrida Oil from Lavender

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Pepe Jeans So Bold opens with a clean, airy 'T-shirt accord' alongside bright bergamot and mandarin, reminiscent of freshly laundered linen. The heart introduces a classic aromatic fougère blend of clary sage and lavender, with violet leaf adding a green, slightly metallic edge that reinforces the crisp, clean vibe. The base settles into a soft blond leather and creamy tonka, anchored by earthy vetiver and a hint of subtle tobacco, aiming for a modern yet familiar barbershop finish.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with So Bold Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements So Bold Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 25 September

ScentVerdict earns a commission from purchases - this doesn't affect our verdicts.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.