Primark PS 2020 EDT

F £ Statement

Wild Passion

by François Demachy

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Primark Wild Passion is an Eau de Toilette launched in 2020, created by François Demachy. Wild Passion opens with Citrus and Fruity Notes, settles into a heart of Rose, Jasmine, and Peony, and dries down to a base of Woody Notes, Musk, and Amber. Primark's Wild Passion carries a Statement verdict, a green-led wear.

An affordable fragrance that combines fruity freshness with a touch of floral elegance, perfect for lighthearted occasions.
What our verdicts mean →
  • Confident
  • Fresh
  • Romantic
  • Playful
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Wild Passion Eau de Toilette bottle
Inspired by
Bombshell by Victoria's Secret
58%
Compare these two →

Our estimate of scent similarity, calculated from published notes. How we score it

See how they compare
Bombshell the original Wild Passion inspired by

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Citrus53%
Fruity Notes47%
Heartas listed
Rose37%
Jasmine32%
Peony32%
Baseas listed
Amber36%
Woody Notes36%
Musk29%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Intimate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring
Also Works:
Summer Fall

The fruity and fresh notes make it suitable for spring and summer, while its moderate intensity and warmth also allow it to fit in slightly cooler fall weather.

Best Occasions

Best For:
Date Casual
Also Works:
Office

Its moderate projection and fresh-fruity accord are suitable for casual outings and dates, while still being subtle enough for office wear.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Cruelty-free Certified by Cruelty Free International · Check the register · We last checked Oct 2026 Cruelty Free International certification mark

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

Wild Passion opens with a burst of bright citrus, leading into a heart of soft floral notes. Subtle woody undertones add depth, creating a balanced scent suitable for both warm days and lively evenings.

Similar

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Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.