Favourite

State of Mind 2017 EDP

U ££

Secret of Success

by Karine Dubreuil-Sereni

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State of Mind Secret of Success is an Eau de Parfum launched in 2017, created by Karine Dubreuil-Sereni. Secret of Success opens with Grapefruit, Cinnamon, and Tea, settles into a heart of Ylang-Ylang and Rosemary, and dries down to a base of Cardamom and Vanilla. State of Mind's Secret of Success carries a Favourite verdict, a warm spicy-led wear.

This one's a divisive brew; some find it a unique, fizzy, cinnamon-tea delight, while others are left underwhelmed by its lack of heft or distinct character, especially given the price tag. Expect a journey from bright citrus to a warmer, spicier vanilla. It's either an addictive, innovative blend or just a bit... meh.
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  • Warm
  • Playful
  • Cozy
  • Fresh
  • Bold
Secret of Success Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Warm Spicy
100%
Cinnamon
84%
Aromatic
69%
Citrus
61%
Fresh Spicy
59%
Vanilla
53%

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Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Fall Winter
Also Works:
Spring Summer

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Casual
Also Works:
Office

Its moderate sillage and 'all-occasion' wearability, as mentioned by reviewers, make it versatile for both casual and office settings, leaning slightly more casual due to its playful spice. The warming cinnamon and vanilla accords suit dates well, but it might be too casual for very formal events. It's definitely not a sport scent.

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Layer

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Complement

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Where to buy

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About

Secret of Success opens with a zesty, tingly grapefruit and robust tea, immediately spiced by a smooth, lingering cinnamon that really makes its presence known. As it settles, the aromatic rosemary and tropical ylang-ylang emerge, adding a herbal warmth before yielding to a comforting base of sweet vanilla and resinous cardamom. It’s a warm, spicy hug with an intriguing citrus sparkle.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.