What We Do Is Secret 2023 EDP

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Je M'en Fous

by David Apel

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What We Do Is Secret Je M'en Fous is an Eau de Parfum launched in 2023, created by David Apel. What We Do Is Secret's Je M'en Fous carries a Favourite verdict, a fresh-led wear.

A divisive scent for the clean-freaks; you'll either adore its bright, aldehydic freshness or find it a tad too much like a fancy hotel lobby. If sparkling citrus and crisp laundry are your jam, this is a must-try.
What our verdicts mean →
  • Clean
  • Fresh
  • Energetic
  • Modern
  • Sophisticated
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Je M'en Fous Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in summer and spring.

Best Occasions

Best For:
Casual Sport
Also Works:
Office

Its moderate performance and clean, fresh profile make it suitable for casual day wear and even a good choice for active situations. While not overpowering, its distinct brightness might be a bit much for very formal or intimate date settings.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Bitter orange peel Citrus Aurantium Amara Peel Oil from Neroli
  • Citrus Aurantium Dulcis Flower Oil from Neroli
  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender
  • Lavender Lavandula Hybrida Oil from Lavender
  • Neroli Citrus Aurantium Amara Flower Oil from Neroli

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Vegan Brand-stated What We Do Is Secret says so · no third-party certification found · Read the claim

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

Je M'en Fous bursts onto the scene with a zesty, almost effervescent energy, driven by bright bergamot and mandarin that fizz with the clean lift of aldehydes. A heart of delicate jasmine and calming lavender lends a touch of sophisticated floral cleanliness, preventing it from straying into pure detergent territory. The base settles into a smooth, modern embrace of ambroxan and a subtle hint of mastic, offering a soft, airy foundation that keeps the scent light and airy throughout its wear.

Similar

Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.