What We Do Is Secret 2014 Edp

U ££

Paris*L.A

by Laurent Le Guernec

What We Do Is Secret Paris*L.A is an Eau de Parfum launched in 2014, created by Laurent Le Guernec. Paris*L.A opens with Coca-Cola, Ginger, and Lime, settles into a heart of Neroli, Coriander, and Thyme, and dries down to a base of Musk, Macaron, and Amber. What We Do Is Secret's Paris*L.A carries a Statement verdict, a sweet-led wear.

This one's a proper sweet shop of a scent, a divisive mix of fizzy cola straight from the can and syrupy macarons. Some find it a delightful, playful gourmand, others a cloying, chemical mess. You'll either love it or hate it, mate.
  • Playful
  • Energetic
  • Sweet
  • Cozy
  • Gourmand
Paris*L.A Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 20%
Floral 7%
Fruity 2%
Green 13%
Sweet 28%
Warm 25%
Woody 2%
Earthy 4%
Animalic 8%
Fresh 21%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Spring Summer Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Casual

Its moderate sillage and longevity make it a decent choice for casual wear and dates, as it's noticed without being overwhelming. The overt sweetness and playful gourmand character aren't quite right for formal settings or an office environment.

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Where to buy

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About

It kicks off with a fizzy blast of Coca-Cola, sweetened by lime and a spicy ginger zing. The heart introduces a subtle aromatic twist with neroli, coriander, and thyme, before settling into a warm, creamy base of musky macarons and amber. It’s a proper gourmand journey, from bubbly refreshment to comforting sweetness.