What We Do Is Secret 2014 EDP

U ££ Statement

Paris*L.A

by Laurent Le Guernec

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What We Do Is Secret Paris*L.A is an Eau de Parfum launched in 2014, created by Laurent Le Guernec. Paris*L.A opens with Lime, Ginger, and Coca-Cola, settles into a heart of Neroli, Coriander, and Thyme, and dries down to a base of Macaron, Musk, and Amber. What We Do Is Secret's Paris*L.A carries a Statement verdict, a sweet-led wear.

This one's a proper sweet shop of a scent, a divisive mix of fizzy cola straight from the can and syrupy macarons. Some find it a delightful, playful gourmand, others a cloying, chemical mess. You'll either love it or hate it, mate.
  • Playful
  • Energetic
  • Sweet
  • Cozy
  • Gourmand
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Paris*L.A Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Sweet
100%
Coca-Cola
92%
Citrus
78%
Aromatic
65%
Fresh Spicy
63%
Warm Spicy
55%

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Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Casual

Its moderate sillage and longevity make it a decent choice for casual wear and dates, as it's noticed without being overwhelming. The overt sweetness and playful gourmand character aren't quite right for formal settings or an office environment.

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Complement

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About

It kicks off with a fizzy blast of Coca-Cola, sweetened by lime and a spicy ginger zing. The heart introduces a subtle aromatic twist with neroli, coriander, and thyme, before settling into a warm, creamy base of musky macarons and amber. It’s a proper gourmand journey, from bubbly refreshment to comforting sweetness.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.