What We Do Is Secret 2013 EDT

U ££ Statement

Almost Transparent Blue

by Bruno Jovanovic

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What We Do Is Secret Almost Transparent Blue is an Eau de Toilette launched in 2013, created by Bruno Jovanovic. What We Do Is Secret's Almost Transparent Blue carries a Statement verdict, a fresh-led wear.

This is a divisive one. For some, it's a modern, sparkling citrus with unique depth. For others, it's an 'unnecessary' or 'generic' designer 'blue' that's overpriced and underperforming. Try before you buy.
What our verdicts mean →
  • Fresh
  • Modern
  • Clean
  • Energetic
  • Subtle
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Almost Transparent Blue Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in summer and spring.

Best Occasions

Best For:
Casual Sport
Also Works:
Office

Its moderate sillage and fresh, clean profile make it excellent for casual daytime wear and could be appropriate for some offices. While refreshing, its unique aldehydic opening might be a bit much for very formal events or intimate dates.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Vegan Brand-declared What We Do Is Secret says so · no third-party certification found · Read the claim

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

Opens with an exhilarating burst of aldehydes, yuzu, and lime, creating a bright, almost fizzy, and brilliantly clean sensation. This vibrant citrus heart then settles into a sophisticated blend of hinoki wood and cedar, giving it a cool, slightly creamy, and woody undertone. A clean musk lingers in the base, providing a gentle warmth and a serene finish that's both modern and understated.

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Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.