What We Do Is Secret 2016 EDP

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Eau d'Ipanema

by Jean-Marc Chaillan

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What We Do Is Secret Eau d'Ipanema is an Eau de Parfum launched in 2016, created by Jean-Marc Chaillan. Eau d'Ipanema opens with Red Fruits, Bergamot, Pink Pepper, and Pineapple, settles into a heart of Water Accord, Neroli, Orange Blossom, and Jasmine, and dries down to a base of Cream, Musk, and Vanilla. What We Do Is Secret's Eau d'Ipanema carries a Favourite verdict, a fruity-led wear.

This one's a wild ride, a 'love it or hate it' tropical smoothie that swings from juicy fruit to something more peculiar. If you're after a realistic, no-nonsense holiday vibe, you might just find it here, but be prepared for some unexpected twists.
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  • Bold
  • Feminine
  • Sweet
  • Clean
  • Modern
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Eau d'Ipanema Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in summer and spring.

Best Occasions

Best For:
Casual Sport
Also Works:
Date

Its moderate longevity and sillage, combined with a bright, fruity profile, make it suitable for casual daytime wear and warm weather activities. While some find it too sweet for formal settings, its playful nature could work for a relaxed date.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

Ethics and formulation

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  • Vegan Brand-declared What We Do Is Secret says so · no third-party certification found · Read the claim

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

Eau d'Ipanema opens with an explosion of vibrant red fruits, juicy mango, and sharp pineapple, lifted by a hint of spicy pink pepper. As it settles, a clean, aquatic heart of neroli and freesia emerges, adding a touch of floral brightness. The dry-down mellows into a creamy, musky base, hinting at vanilla and whipped cream, grounding the initial fruity burst with a soft, comforting finish.

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Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.