What We Do Is Secret 2017 EDP

U ££££ Statement

California Snow

by Mackenzie Reilly

Share
Card A shareable image of this fragrance - its verdict, notes and profile. Save or copy it to post anywhere.

What We Do Is Secret California Snow is an Eau de Parfum launched in 2017, created by Mackenzie Reilly. California Snow opens with Sage, Tea, Chamomile, and Coumarin, settles into a heart of Rose, Narcissus, Hay, and Cannabis, and dries down to a base of Soil Tincture, Musk, Cedar, and Vetiver. What We Do Is Secret's California Snow carries a Statement verdict, a musk-led wear.

This divisive scent is either an evocative journey through a Californian landscape or a confusing mess. Expect either a masterful blend of earthy greens and subtle florals, or an unpleasant blast of bleach and baby wipes. Try before you buy, seriously.
What our verdicts mean →
  • Fresh
  • Modern
  • Edgy
  • Clean
  • Mysterious
Check price on → Check prices ↓
California Snow Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

ScentArt Gallery What is ScentArt?

Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring
Also Works:
Summer Fall

A spring fragrance - light, bright, made for the warmer turn of the year.

Best Occasions

Best For:
Casual
Also Works:
Date Sport

Its moderate sillage and long-lasting nature make it suitable for casual wear or dates where you want to be noticed without overwhelming. The earthy, unique profile means it's less suited for formal events or conservative office environments, but it could work for a relaxed daytime setting.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Vegan Brand-declared What We Do Is Secret says so · no third-party certification found · Read the claim

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

California Snow opens with a fresh, slightly acrid blend of chamomile and sage, evoking damp earth and wild herbs. As it settles, a natural hay accord emerges, laced with a delicate, realistic rose and a touch of narcotic narcissus. The base grounds the composition with a prominent soil tincture, lending a damp, earthy muskiness, underpinned by clean cedar and vetiver. It's a complex, evolving fragrance that paints a picture of a verdant, wild landscape.

Similar

More from What We Do Is Secret

See all 22 What We Do Is Secret perfumes

Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

ScentVerdict earns a commission from purchases - this doesn't affect our verdicts.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.