How it wears

Opium Parfum

We show Opium Parfum the way buyers actually read scent, rather than as a note pyramid. The shape of each curve is our estimate of how long that note lasts, not a measurement of this bottle. Built on the published research of Kateřina Milatová (Jönköping University, 2025). How this works

The old top-heart-base pyramid, replaced with how each note actually rises and fades over the wear

How it changes on the skin

Each lane is one note. The ribbon swells where the note is doing the most work and tapers to a point where it has gone, so the empty track after it is the "it has faded" signal. The hours are our estimate of how long each note lasts rather than a measurement of this bottle.

The familiar things a scent reminds you of - the cue testers found most helpful of all

The four it leans on most

  • Clove
  • Carnation
  • Cinnamon
  • Patchouli

Asked to picture a scent, people reached for places, not abstract shapes

Feels like

Winter evenings, dressed-up occasions

People reason in opposites - and trust themselves most about what a scent is not

What it is, and what it is not

  • Fresh Sweet

    Leans sweet - more sugar than air

  • Light Heavy

    Leans heavy - woods, musk and spice carry it

  • Summer Winter

    Leans winter - warmer and better in the cold