How it wears
Opium Parfum
We show Opium Parfum the way buyers actually read scent, rather than as a note pyramid. The shape of each curve is our estimate of how long that note lasts, not a measurement of this bottle. Built on the published research of Kateřina Milatová (Jönköping University, 2025). How this works
The old top-heart-base pyramid, replaced with how each note actually rises and fades over the wear
How it changes on the skin
Each lane is one note. The band shows when it is doing the most work, and the hours are our estimate of how long it lasts rather than a measurement of this bottle.
The familiar things a scent reminds you of - the cue testers found most helpful of all
The four it leans on most
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Clove
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Carnation
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Cinnamon
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Patchouli
Asked to picture a scent, people reached for places, not abstract shapes
Feels like
Winter evenings, on date nights
People reason in opposites - and trust themselves most about what a scent is not
What it is, and what it is not
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Fresh Sweet
Leans sweet - more sugar than air
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Light Heavy
Leans heavy - woods, musk and spice carry it
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Summer Winter
Leans winter - warmer and better in the cold