AMD Perfumes

UAE based Arabian manufacturer offering long lasting, affordable fragrances and private label production.

About AMD Perfumes

AMD Perfumes, also known as Abdul Mateen Dhamma Perfumes, traces its roots to 1964, when founder Abdul Mateen Dhamma established the business in the United Arab Emirates with a focus on perfume manufacturing and fragrance development.[5][1] Over more than five decades, the company has operated as a full-service perfume house, handling formulation, design, production, and private label work for clients while also building its own portfolio of branded scents.[2][8]

The brand is based in Dubai and identifies itself as a UAE perfume manufacturer, with an emphasis on high concentration oils and long lasting performance typical of Gulf fragrance houses.[2][6][8] AMD Perfumes highlights its use of quality ingredients and positions its offerings at accessible price points in markets such as the UAE and Pakistan, where it markets itself as a Dubai fragrance brand expanded into retail.[2][4][7]

Fragrantica lists AMD Perfumes as a designer brand with its earliest recorded releases from 2016 and a growing catalog well over one hundred fragrances.[0] Compositions have been developed in house by perfumers Bilal Mateen Dhamma, Junaid Mateen Dhamma, and Abdul Mateen Dhamma, reflecting the continuation of the family’s involvement into the second and third generations.[0][1] The line spans both masculine, feminine, and unisex scents, many of which draw on popular Western accords while incorporating strong woods, ambers, and musks that resonate with Middle Eastern taste.

Today, AMD operates both as a contract manufacturer and as a consumer facing brand, selling directly through its official UAE online store and regional partners.[2][4][7][10] With creative direction now associated with younger family members, the house continues to expand its distribution while maintaining its base in the UAE fragrance industry and leveraging decades of production experience.[1][5]

At a Glance

The Brand

Founded 1964
Founder Abdul Mateen Dhamma
Country United Arab Emirates
Category Arabian

Scent Personality

Sweetness
Moderate
Freshness
Moderate
Boldness
High
Uniqueness
Moderate

Worth It?

Price £
Value
Very High
Accessibility
High

Scent DNA

Amber Woody Musky Sweet Oud
  • Scents often lean toward strong, long lasting compositions with prominent woods, ambers, and musks aligned with Gulf market preferences
  • Many creations mirror popular designer styles while amplifying intensity, oil concentration, and sweetness for impact and value

Typical Performance

Longevity
Long
Projection
Strong

Positioning

A arabian, budget house known for amber compositions.

How It Compares

  • Similar overall positioning to Lattafa
  • Value and strength comparable to Rasasi
  • Inspired-by style offerings closer to Armaf
  • Less luxurious presentation than Dior

Who It's For

Best For

  • Everyday use on a budget
  • Middle Eastern style fragrance fans
  • Consumers who like strong, long lasting scents
  • Gifting in value focused markets
  • Private label and custom projects

Strengths & Weaknesses

Strengths

  • Very strong price to performance ratio
  • Wide and fast growing catalog spanning many styles
  • Offers manufacturing and private label services
  • Crowd pleasing, familiar scent profiles

Weaknesses

  • Less emphasis on avant garde or experimental compositions
  • Packaging and branding can feel generic compared with top luxury houses
  • Scent profiles sometimes closely track existing designer bestsellers

Brand Evolution

AMD Perfumes began primarily as a manufacturing and industry focused producer in 1964, supplying fragrances and private label products from the UAE.[2][5][8] Over time it expanded into branded consumer lines and e commerce, with Fragrantica documenting retail oriented launches from 2016 onward.[0][4] In recent years the brand has pushed into regional markets like Pakistan and broadened distribution while maintaining its role as a contract manufacturer.[3][6][7] The creative direction has shifted toward bolder, mass appealing compositions that echo contemporary designer trends while retaining Middle Eastern strength and longevity.[0][6]

Quick Verdict

AMD Perfumes is a pragmatic, value driven Arabian house that focuses on strong, crowd pleasing scents and private label work rather than artistic perfumery. If you want big performance at low prices and do not mind familiar styles, it is worth a look.

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