Anfas

Anfas is an Emirati perfume house created by master perfumer Asim (also written Asem) Al Qassim and launched in 2014. Multiple sources describe it as a brand born in the United Arab Emirates, with Dubai commonly cited in retail and social media profiles as its base. The brand name means "breath" in Arabic, reflecting Al Qassim's intent to translate everyday aspects of Gulf life and hospitality into wearable fragrances.

The official Anfas site and retailer write-ups emphasize that Al Qassim is both the founder and in-house perfumer, positioning the line as a personal project rooted in Arabic culture. Collections such as Essence of Arabia and FOSOL are structured around narrative themes: Essence of Arabia includes scents like Mahaba, Rahaba, Sa'adah, Salam, Samaha, Shaghaf, Gaya, and Watan, each tied to a specific value or feeling associated with family and home. FOSOL focuses on life stages and emotional milestones with perfumes such as Aya, Dhai, Ghala, Haneen, Jannah, Mada, Shaouq, and Ishq.

Across interviews and brand materials, Al Qassim describes Anfas as an attempt to welcome the wearer into an Arab household, drawing on familiar elements like bakhoor, coffee, and incense. The compositions often blend oud, amber, and other traditional Middle Eastern notes with a more contemporary, international style, which has made the brand visible both in regional niche boutiques and European online retailers.