Caia Cosmetics

Caia Cosmetics is a Swedish beauty and fragrance brand founded in 2018 in Stockholm by influencer Bianca Ingrosso, her manager Vanessa Lindblad, and beauty industry veterans Jesper Matsch and Mikael Snabb. The company started as a direct-to-consumer makeup label and quickly expanded into skincare, tools and perfume, using an online-first, social media driven model that targets a predominantly young, trend-aware audience.

Caia’s fragrance offering began in 2019 with Senteur de Caia, a scent positioned around Mediterranean imagery, combining citrus and mandarin top notes with blackcurrant, white florals, orange blossom, and a warm base of patchouli, vanilla and musk. The range has since grown to at least seven perfumes listed by Parfumo, including La Nuit and Senso (2020), Amici (2021), Le Ciel (2022), and Bisou and Le Soir Lumière (2023), alongside newer launches promoted through fashion collaborations and limited editions. Most perfumes are released as eau de parfum in accessible 50 ml formats, aligning with the brand’s broader strategy of offering polished but affordable products.

Caia positions its scents as mood-centric and lifestyle oriented rather than strictly traditional perfumery, often marketing each fragrance with a specific persona or situation such as "the most interesting person in the room" or "meeting someone you instantly like". Some launches are developed in collaboration with major fragrance houses and are said to be formulated in Grasse, South of France, signaling a focus on contemporary yet quality-conscious compositions. With Verdane as a growth partner, Caia is pushing international expansion of its full beauty and fragrance portfolio across Europe and beyond.