Elizabeth Taylor

The Elizabeth Taylor fragrance line began in 1987, when the British-American actress launched her debut perfume, Passion. According to the official Elizabeth Taylor site, she viewed perfume as an essential accessory and was personally involved in designing her signature scents, working with professional perfumers to reflect her glamorous public persona and private tastes.

White Diamonds, released in 1991 as her second perfume, became a major commercial success, with reported sales reaching around US$1.5 billion by 2018 and helping to popularize the modern celebrity-fragrance model. The collection has since expanded to roughly sixteen fragrances under the Elizabeth Taylor name, many of them referencing her love of fine jewelry and Hollywood-era glamour. Today, House of Taylor manages her estate and continues the fragrance business in partnership with Revlon, which is listed as the parent company on Fragrantica.

The brand’s range focuses primarily on feminine eaux de toilette and parfum, often with floral, white floral, and powdery accords anchored by musks, woods, and soft orientals. Scents such as Passion and White Diamonds are typically richer and more classic in structure than contemporary celebrity releases. Ongoing distribution through Revlon keeps the line widely available in department stores, drugstores, and online retailers, maintaining Elizabeth Taylor’s long-running influence in the celebrity fragrance category.