Elyon Dubai

Elyon Dubai is a contemporary perfume house based in Dubai, founded in 2025 by Kristan de Graaf, Michella (known in the fragrance community as Curly Fragrance), and Julian de Graaf. The brand grew out of Michella’s years of wearing and reviewing perfumes and her decision to help create scents that felt personally meaningful rather than following mass-market trends. Elyon Dubai positions itself squarely in the luxury segment, focusing on limited releases produced with an unusually high oil concentration and extended maturation.

The brand’s collection currently centers on three extraits - Infinity, Himeros, and Aria - each formulated at around 40 percent perfume oil and aged for approximately 35 months before bottling. These compositions are hand-crafted in Dubai, and Elyon emphasizes long wear, with Infinity in particular promoted as lasting more than 24 hours on skin and weeks on fabric. The perfumes are marketed as unisex and are built to be bold and noticeable rather than discreet.

Stylistically, Elyon Dubai leans into rich, complex structures that blend spices, florals, woods, musks, and ambers, often supported by oud or other deep base notes. Reviews and brand materials highlight an emotional, memory-driven approach to composition, where each scent is intended to carry a specific narrative or personal significance for the founders. While still a young house, Elyon Dubai has attracted attention in online fragrance circles for the combination of Middle Eastern style intensity, long maturation, and influencer involvement in creative direction.

Given its concentration levels, price positioning, and Dubai production, Elyon Dubai sits closest to the modern Arabian luxury category, with a focus on impactful signature scents rather than a broad catalogue.