No. 1
EDP
For Them
Acquired
For Them
Gender-fluid modular fragrances built to be worn solo or blended.
About For Them
For Them is a fragrance project created by Etienne de Swardt and developed with Mane in France. The line was built around an explicitly inclusive concept: the perfumes are designed to be worn alone, paired, or blended together, with the brand framing the collection as gender-fluid and aimed at couples as well as individual wearers.
The range uses short, concentrated formulas and minimalist packaging that visually reinforces the blending idea, including numbered bottles and a plus-sign identity system. Product listings and the brand site show the line is composed of numbered fragrances, with scent ideas that can run from marine-citrus to richer gourmand and musky directions. The brand's core proposition is less about a single signature note profile and more about modular layering, emotional pairing, and a deliberately non-binary positioning in fragrance.
At a Glance
The Brand
Founded
2024
Founder
Etienne de Swardt
Country
France
Category
Indie
Scent Personality
Worth It?
Scent DNA
Musk
citrus
marine
aromatic
woody
gourmand
- The brand is defined by modularity: scents are meant to be mixed, so the identity comes from combinations rather than a single fixed formula
- Minimalist presentation, numbered naming, and the inclusive concept give the line a strong conceptual frame that is more distinctive than its individual note lists
- Available descriptions suggest the scents can move from clean marine-citrus styles to denser musky and gourmand effects
Typical Performance
Longevity
Moderate
Projection
Moderate
Positioning
A indie, premium house known for musk compositions.
How It Compares
- → More conceptual than Commodity
- → More modular than Maison Margiela
- → More niche-coded than Nautica
Who It's For
Best For
- Layering
- Unisex wear
- Warm weather
- Concept fragrance collectors
- Day-to-night casual wear
Strengths & Weaknesses
Strengths
- Clear and differentiated brand concept
- Gender-fluid positioning with built-in layering function
- Minimalist, modern presentation
- Versatile scent architecture
Weaknesses
- Signature smell is less fixed because the line is modular
- Concept can outweigh the individual perfume character
- Limited mainstream visibility
- May feel too abstract for buyers wanting a classic standalone fragrance
Brand Evolution
The brand emerged as a system of paired and blendable fragrances rather than a conventional pyramid of standalone releases. Its positioning leans into inclusivity, non-binary identity, and emotional pairing instead of traditional gendered marketing. Public-facing product information also suggests a small numbered collection with varied accords, indicating an experimental but tightly controlled direction.
Quick Verdict
For Them is strongest as a concept brand: smart, contemporary, and easy to understand. If you want a fixed signature scent DNA, it is less compelling; if you want modular, identity-led perfumery, it is genuinely distinctive.
