Ivanka Trump

Ivanka Trump is a celebrity fragrance brand built around a single namesake perfume launched in 2012 in partnership with Parlux Fragrances Inc. The scent was introduced as Ivanka Trump’s debut fragrance and positioned toward professional, career-focused women, reflecting her public image at the time.

The brand’s only fragrance, Ivanka Trump Eau de Parfum, is an amber floral composition with pronounced fruity and vanilla facets. The formula was developed by perfumers Jennifer Mullarkey and Marypierre Julien, who crafted a structure combining sparkling Italian bergamot, apple, and pink pepper in the top, a floral heart of jasmine, rose, and peach, and a warm base of amber, vanilla, patchouli, and cedar. Retail listings and press coverage consistently highlight it as a floral oriental fragrance with an "alluring and feminine" character and a focus on modern, polished femininity.

Distribution centered on mainstream retail channels such as Macy’s, Nordstrom, and major online discounters, with multiple bottle sizes and occasional body care flankers like body lotion. Although Ivanka Trump’s broader fashion business has since wound down, the fragrance remains available through third-party retailers and discount sites, indicating ongoing production or residual stock rather than an actively expanding perfume line. As of current public records, there are no additional fragrances under the Ivanka Trump brand beyond this 2012 release.