Kat Von D

Kat Von D is the fragrance and beauty line originally created by tattoo artist Katherine von Drachenberg (Kat Von D) in partnership with Sephora and Kendo Brands in 2008. The brand later expanded from color cosmetics into scent, launching the twin perfumes Saint and Sinner in 2009. These two eaux de parfum became the core of the brand’s fragrance offering and were relaunched in 2017 with updated bottles and tweaked formulas after repeated customer requests for their return.

The line’s ownership and identity evolved over time. In January 2020, Kat Von D sold her stake in the brand to Kendo Brands, a subsidiary of LVMH, and the line was rebranded first as KVD Vegan Beauty and then as KVD Beauty. Throughout this transition, the company maintained a cruelty-free stance and moved its formulations to fully vegan by 2016. Within fragrance, the portfolio has remained focused and small, centered on Saint and Sinner as contrasting but complementary signatures.

Saint highlights a sweeter, soft-gourmand floral profile, built around notes such as plum, jasmine, peach, and vanilla, while Sinner leans into a darker, spicier composition featuring mandarin, cinnamon, patchouli, and musk. Both scents were sold primarily through Sephora and the brand’s own channels, often positioned as an extension of Kat Von D’s tattoo-inspired aesthetic, ornate packaging, and bold makeup collections.

Because the brand now operates without Kat Von D’s involvement, some original packaging and references have been phased out, and distribution of the fragrances has fluctuated, with certain sizes and formats going in and out of stock during the rebranding period. Even with a limited catalog, Saint and Sinner retain a following among consumers who discovered them during their original 2009 release or the 2017 relaunch.