Kayali Fragrances

Kayali Fragrances is a Dubai-based perfume brand founded in 2018 by beauty entrepreneur Mona Kattan under the Huda Beauty umbrella. The name "Kayali" means "my imagination" in Arabic and reflects Kattan's goal of using scent as a creative tool, strongly influenced by her Middle Eastern background and the regional habit of layering multiple perfumes. The brand operates as the dedicated fragrance arm of Huda Beauty, with Huda and Mona Kattan jointly associated with the broader beauty group while Mona leads the fragrance vision.

From launch, Kayali has framed layering as its central concept, designing perfumes that can be worn alone or combined to build customized accords. Official brand materials highlight that the compositions are created in collaboration with well-known perfumers and emphasize long-lasting, cruelty-free formulas. Collections such as Eden, Oudgasm, The Lovefest Collection, and The Wedding Collection show a clear focus on themes like gourmand sweetness, rose, oud, and celebratory florals.

Kayali's scent direction leans heavily into modern Middle Eastern style: rich vanillas, edible notes like caramel and candied fruits, and prominent rose and oud accords, often with musks and amber in the base. At the same time, many releases are structured to be approachable to a global audience, balancing opulent ingredients with familiar fruity, floral, and musky signatures. This mix of layering-focused design, Middle Eastern inspiration, and social media-aware positioning has made Kayali one of the most visible contemporary niche brands attached to a major beauty influencer group.