La Martina

La Martina is an Argentine brand founded by Lando Simonetti in 1985 after his return from working in the fashion industry in the United States.[2][5] The company began in Buenos Aires making leather goods such as polo saddles and boots, then broadened into polo apparel and lifestyle clothing that reflects Argentine polo culture.[2][3][5]

The move into fragrance came later, with the first La Martina perfume launched in 2006, followed by a steady stream of releases through the 2010s and into 2020.[1][5] The brand has worked with established perfumers including Michel Garnero, Jean-Christophe Herault, Maurizio Cerizza, Paolo Cerizza, Mathilde Bijaoui and Luca Maffei to translate its polo and travel themes into scent.[5] Collections often reference Argentine landscapes, equestrian life and international polo destinations, creating a clear narrative link between the clothing line and the perfumes.

La Martina fragrances are primarily positioned in the accessible designer segment, distributed through fashion retailers and online perfume shops rather than dedicated luxury boutiques.[1][5][10] The range includes both fresher citrus-aromatic styles suited to daytime wear and warmer woody and oriental compositions that lean into leather, spices and darker resins.[1][5][9] The overall portfolio is broad, giving consumers multiple masculine, feminine and unisex options that stay within a sporty, slightly dressed-up aesthetic.