Mes Bisous

Mes Bisous is a niche fragrance brand founded by Turkish perfumer and creative director Buse Koseoglu, who describes herself as the co‑founder and creative force behind the line in interviews. In a Maxaroma YouTube interview, Koseoglu states that the project began in 2020 and that the brand officially launched in 2021, after delays caused by the COVID‑19 pandemic. The perfumes are developed in Turkey and are framed as a meeting point of Persian and European cultural influences.

From the outset, Mes Bisous has tied its identity to storytelling and seduction. Retail partners such as La Parfumerie USA and Luckyscent describe the house as dedicated to self‑discovery, with each scent representing a different “style of seduction” or personality facet. The initial launch consisted of three perfumes, with Koseoglu naming Tobacco Flirting With Vanilla, Wild Night Only, and Amber as the first trio in the Maxaroma discussion. Bottles are presented in embroidered, book‑like cases, each accompanied by a poem and narrative, reinforcing the literary theme noted on multiple retailer sites and in a Fragrantica feature on the brand’s “perfumes in book covers.”

Mes Bisous’ packaging and positioning emphasize sensuality and the idea of fragrance as a personal script. The name itself, French for “my kisses,” is used across official channels, including the verified Instagram account @mesbisousofficial, which highlights the brand’s connection to New York retail partners while maintaining its Turkish creative base. Within a short time since 2021, the line has expanded to multiple unisex perfumes, distributed through niche retailers in Europe and North America, with a consistent focus on mood‑boosting, emotionally charged compositions as described by Koseoglu in interviews.