I'm Not A Bad Girl
EDT
Nazareno Gabrielli
Italian leather-rooted fashion house offering classic, affordable fragrances with a 1990s heritage.
Nazareno Gabrielli began in 1907 in Tolentino, Italy, when decorator Nazareno Gabrielli applied advanced techniques such as photoengraving and woodcut to leather and accessories. Over the decades the company expanded from fine leather goods into fashion, becoming known in particular for high quality Italian leather and for holding the license to produce leather accessories and luggage for Cartier.
Perfume forms one strand of the brand’s wider lifestyle offering. The fragrance line started in the mid 1990s, with the masculine Nazareno Gabrielli Pour Homme, often referred to simply as the classic men’s fragrance, launched in 1996 and positioned as the brand’s historic scent. Later releases, including Nazareno pour Homme (2000) and more recent collections, continue this focus on accessible Italian perfumery with a link to the brand’s fashion and leather heritage.
Ownership of the label today lies with Italian entrepreneur Silvestro Muccillo, who maintains its production and image firmly in the made in Italy sphere. Fragrances are developed in collaboration with Italian partners such as Extrafragrance, which manufactures and markets several Nazareno Gabrielli perfume and home fragrance products. Across the range, the brand targets everyday wear with classically styled compositions that echo the era when its first scent debuted, appealing to consumers who enjoy traditional masculine and feminine profiles rather than avant garde experimentation.
A designer, mid house known for aromatic compositions.
Nazareno Gabrielli’s fragrance line began with traditional aromatic spicy masculines in the mid 1990s, closely aligned with mainstream trends of that period. Over time, the brand has added feminine and additional masculine flankers and collections, but it has largely preserved its core aesthetic of citrus, herbs, woods, and tobacco rather than chasing gourmand or ultra-fresh trends. More recent releases and home fragrances produced with partners like Extrafragrance show an effort to extend the brand into lifestyle perfuming, such as room sprays inspired by Italian wine regions. Despite changes in ownership and market context, the overall direction remains affordable, Italian-made, and conventionally styled.
This is a small Italian fashion label whose perfumes deliver solid, traditional profiles at fair prices, but they will not satisfy someone seeking cutting-edge or highly original compositions. If you enjoy 90s-style aromatic and woody masculines with Italian heritage branding, Nazareno Gabrielli is worth exploring.
New dupes, honest verdicts, and UK price drops.
No spam. Unsubscribe anytime. See our privacy policy.