Iris
EDP
Nobody's Child
Favourite
Nobody's Child
London fashion brand extending its Greek-heritage identity into accessible vegan fragrance and home scent.
About Nobody's Child
Nobody's Child is a London-based womenswear and lifestyle brand founded in 2015 by retail entrepreneur Andrew Xeni. The company is led by CEO Jody Plows and is certified as a B Corporation, reflecting its stated focus on responsible business practices and more sustainable fashion production.
The brand entered beauty in September 2024 with The Goddess Collection, inspired by Xeni's Greek heritage and four mythological figures: Gaia, Selene, Rhea and Iris. Its fragrance range includes 50ml eau de parfum products alongside body care, candles and diffusers. The perfumes use plant extracts and are marketed as vegan and PETA-approved, with recyclable packaging sourced from certified forestry.
The scent direction is accessible and feminine, combining fresh citrus, bergamot, green tea and eucalyptus with fruit, floral notes and soft woods. Rhea is built around raspberry, apple and coconut with patchouli, sandalwood and vanilla, while Iris is described through citrus, bergamot and jasmine. The collection's clear identity is its connection between Greek mythology, approachable fragrance and the brand's sustainability-led fashion positioning.
At a Glance
The Brand
Founded
2015
Founder
Andrew Xeni
Country
United Kingdom
Category
Designer
Scent Personality
Worth It?
Scent DNA
Citrus
fruity
floral
soft woody
- The collection is recognisable for pairing fresh citrus and green notes with approachable fruit, floral and soft woody accords
- Its strongest identity comes from the Greek-goddess concept, plant-extract positioning and coordinated fragrance, body-care and home-scent products
Typical Performance
Longevity
Moderate
Projection
Moderate
Positioning
A designer, mid house known for citrus compositions.
How It Compares
- → More mythological and fashion-led than The Body Shop
- → Less refined and less minimalist than Jo Malone London
- → More sustainability-focused and less trend-driven than Zara
- → Less concentrated and less opulent than Dior
Who It's For
Best For
- Accessible everyday feminine scents
- Fresh citrus and fruity-floral preferences
- Shoppers interested in vegan and PETA-approved fragrance
- Coordinating perfume with candles and body care
Strengths & Weaknesses
Strengths
- Clear Greek mythology concept
- Approachable everyday compositions
- Vegan and PETA-approved positioning
- Coordinated perfume, body care and home fragrance range
Weaknesses
- Limited fragrance track record
- Moderate distinctiveness across the scent profiles
- Relatively narrow feminine positioning
Brand Evolution
Nobody's Child began as a womenswear brand in 2015 and expanded into lifestyle products in 2023. It entered beauty in 2024 through The Goddess Collection, extending its ethical fashion positioning into perfume, body care and home fragrance. The fragrance business remains a recent extension rather than a long-established specialist perfume house.
Quick Verdict
A credible entry-level fragrance extension for fans of the clothing brand, with a clear Greek-mythology theme and easy-to-wear scent profiles. It is not yet distinctive or deep enough to compete with established perfume houses.
Nobody's Child Perfumes
Favourite - easy to wear anywhere · Statement - bold & distinctive · Acquired - bold, for fewer occasions