OJAR

OJAR is an Omani niche fragrance house created by entrepreneur Sheikha Hind Bahwan. The brand is explicitly rooted in Omani culture and the perfume rituals of the Middle East, as described on its official site and the Hind Bahwan Group profile. Its name is taken from Hojari frankincense from the Dhofar mountains, a grade often cited as among the finest frankincense resins in Oman, and frankincense remains one of the central materials in the collection.

OJAR builds its range around six core ingredients: rose, honey, frankincense, sandalwood, musk, and oud. Several of these are directly tied to specific Omani locations highlighted by the brand: roses from Jebel Akhdar, honey from Rustaq, and frankincense from Dhofar. Fragrances are positioned as unisex and are composed in collaboration with master perfumers from major firms such as Givaudan, with a clear emphasis on layering and combining scents.

The house is particularly known for its Absolute perfume oil format, a 20 ml alcohol-free concentrate described in brand and retailer materials as a signature product, designed both for travel and for skin-close, long-lasting wear. Alongside Absolute oils, OJAR offers eau de parfum, extrait de parfum, discovery sets, and gift sets, distributing internationally through its own website and selected retail partners. Across the line, the brand consistently focuses on translating Omani raw materials and regional perfume customs into a contemporary, globally accessible style.