Déjà Vu Mood
Eau de Parfum
& Other Stories
Dupe of: Baccarat Rouge 540 Eau de Parfum Maison Francis Kurkdjian
Statement
& Other Stories
Scandi high-street fashion brand offering affordable, easygoing fragrances with matching body care.
About & Other Stories
& Other Stories is a fashion and beauty brand created in 2010 under the Swedish H&M Group, with its first stores opening in 2013. Headquartered in Stockholm with additional design studios in Paris and Los Angeles, the label focuses on ready-to-wear, accessories, and an in-house beauty line that includes a sizable fragrance offering. The brand positions fragrance alongside clothing and body care, treating it as part of a broader styling concept.
Its perfume collection spans eau de toilette, perfume oils, body mists, and matching bath and body products. Core lines such as Perle de Coco, Arabesque Wood, Fig Fiction, Florabomba, and Moon Fiction are frequently referenced in reviews and editorial coverage, with prices typically around 30 EUR for 50 ml eau de toilette. The scents are developed to be easy to wear, mix-and-match, and relatively affordable, making them popular as everyday signatures and layering companions.
Within the H&M Group portfolio, & Other Stories stands out for giving fragrance a larger, more curated presence in-store and online, often releasing scents in themed capsules tied to specific cities or moods. Beauty and fashion press regularly highlight the range for offering compositions that smell more expensive than their price point, especially in the woody, fig, and gourmand categories. The brand continues to update its lineup with limited editions and seasonal flankers while keeping a stable core collection that is widely available in its European and US markets.
At a Glance
The Brand
Founded
2010
Country
Sweden
Category
Retailer
Scent Personality
Worth It?
Scent DNA
Woody
Gourmand
Musky
Floral
Fruity
- Fragrances are generally clean, approachable blends with a soft, skin-scent drydown and minimal sharpness
- Many perfumes have matching body products, so the scent profile is often built for layering rather than loud projection
- The style leans contemporary and wearable rather than experimental, with an emphasis on comfort notes like coconut, fig, soft woods, and musks
Typical Performance
Longevity
Moderate
Projection
Soft
Positioning
A retailer, mid house known for woody compositions.
How It Compares
- → Similar positioning to Zara
- → Similar price tier to The Body Shop
- → Less experimental than Lush
Who It's For
Best For
- Daily office wear
- Students and younger buyers
- Layering with niche or designer scents
- Gifts and discovery sets
- Budget-friendly wardrobe of scents
Strengths & Weaknesses
Strengths
- Good price-to-quality ratio for eau de toilette and oils
- Coordinated lines with matching body care for layering
- Wide accessibility in Europe and online
- Scents that are easy to wear and non-offensive
Weaknesses
- Performance can be modest compared with stronger designer fragrances
- Naming and frequent discontinuations can create confusion
- Few truly unique compositions for seasoned collectors
Brand Evolution
The fragrance range started as an accessory to the fashion line but has grown into a more curated portfolio with recurring hero scents like Perle de Coco and Fig Fiction. Over time, the brand has broadened from simple eau de toilette to perfume oils, body mists, and full bath lines to encourage layering. Recent releases show a move toward slightly more complex woody and gourmand compositions while retaining an easygoing, wearable character.
Quick Verdict
& Other Stories offers stylish, affordable fragrances that punch above their price but rarely challenge the nose. Best if you want pleasant everyday scents that fit seamlessly into a fashion-focused routine rather than statement-making perfumery.
