Pairfum London

Pairfum London is a UK boutique perfumery house created by InovAir Ltd, a private limited company registered in 2002 and based in Surrey, England. Its in-house perfumer is Huib Maat, and the house says its products are invented, created, developed and made in its own UK ateliers.

The house calls itself both a boutique and an indie perfumery, and describes its perfume as natural niche perfumery, built on natural or organic fragrance oils and essential oils and finished by hand in small workshops. Beyond fine fragrance it makes home fragrance, candles, bath and body care and gifts, so the perfume sits inside a wider lifestyle range.

Its eau de parfum are sold in an Intense strength and named by their notes, which makes the range easy to read. Bergamot, Basil & Patchouli, Grapefruit, Pepper & Black Cedar and Neroli, Musk, Orange Blossom are the fresher end, while Cardamom, Tonka & White Oud, Spiced Coffee & Oaked Vanilla and Spiced Rum, Lime & Guaiac Wood are the warmer scents. Twelve of these perfumes are listed in all.

Pairfum sits between boutique niche and natural perfumery, sold through its own website and a Dubai and Abu Dhabi perfume retailer. It suits wearers who like simple, note-led scents and want matching home fragrance.