Parfums de Coeur

Parfums de Coeur is a US-based mass market fragrance and personal care company that operates under PDC Brands, a Connecticut headquartered wellness and beauty group. Public business records list the company as Parfums De Coeur, Ltd., with a longstanding presence in value-oriented fragrance and body care across North American retail and drugstore channels. Trademark filings show the company managing a large portfolio of fragrance and body mist brands, including legacy names such as Prince Matchabelli New Musk, and a steady stream of new launches over the 2000s and 2010s.

Fragrance databases such as Fragrantica credit Parfums de Coeur with dozens of perfumes, with the earliest entries dating back to the late 1980s. The brand focuses on accessible sprays, body mists, and colognes positioned at low price points, often sold in large formats and multipacks. Its products are widely distributed through mass retailers, discount chains, and online outlets rather than department stores or luxury perfumeries.

Stylistically, Parfums de Coeur leans into straightforward, crowd-pleasing scent themes: fruity-florals, sweet gourmands, fresh musks, and clean aquatics are heavily represented. Many releases appear in themed lines that are easy to recognize on shelf, targeting teens and casual fragrance users who want something inexpensive and easy to wear rather than complex composition or niche artistry.

Over time, the company has expanded from simple body sprays into a broader personal care assortment, but the core identity remains tied to affordable fragrance that can be reapplied generously. Collectors may note some overlap with better known designer and celebrity scent profiles, but the emphasis is squarely on price accessibility and ubiquity rather than originality.