Parle Moi de Parfum

Parle Moi de Parfum is a French niche perfume house founded by Benjamin Almairac in 2016, launched with the opening of its first boutique at 10 rue de Sévigné in the Marais district of Paris. The brand is a family project built around master perfumer Michel Almairac, Benjamin’s father, whose long career includes many commercial successes created for major houses. The concept was to create a working perfume laboratory open to the public, where visitors can see raw materials, weighing stations and formula work in progress rather than a traditional closed-off studio.

From the start, all fragrances have been composed by Michel Almairac, with the Paris spaces at rue de Sévigné and 22 rue du Four serving as both retail locations and creative workshop. The collection is produced entirely in France and structured as numbered eaux de parfum with descriptive names, such as Une Tonne de Roses / 8, Guimauve de Noël / 31, Flavia Vanilla / 82, Totally White / 126 and Cedar Woodpecker. The numbering reflects Michel’s internal formula system rather than marketing-driven storytelling.

The house is known for relatively short, focused note lists and clear structures rather than heavily ornamented compositions. The emphasis is on showing materials and accords in a direct way, often with a modern, streamlined style: for example, rose treated with brightness and transparency in Une Tonne de Roses / 8 or a gourmand marshmallow theme in Guimauve de Noël / 31. The boutique-laboratory model invites enthusiasts to engage with how these scents are built, highlighting the technical side of perfumery alongside a compact but growing collection.