Panache
Eau de Parfum
Taylor of London
Acquired
Taylor of London
Heritage British budget florals under the Milton-Lloyd umbrella, focused on simple, vintage-leaning everyday scents.
About Taylor of London
Taylor of London is a British fragrance brand that traces its roots to the late 19th century, with Fragrantica citing its establishment in England in 1887.[4] The brand has specialized in accessible perfume, bath, and toiletry products that stay close to familiar floral and powdery themes, and its creations continue to be produced in the UK under this heritage positioning.[4][8]
Today Taylor of London operates under Milton-Lloyd, a UK company known for value-focused perfumery, and its fragrances are presented as part of Milton-Lloyd's portfolio.[8] The range includes scents such as Lace and Panache, which are frequently sold through discount fragrance retailers and drugstore-style outlets, reinforcing the brand's mass-market and budget-friendly identity.[4][5][6][8]
Across its line, Taylor of London leans heavily into classic feminine florals, often in eau de toilette, body spray, and gift set formats. Retailers describe the brand as offering traditional, everyday-wear fragrances at low prices, making it a common entry point into perfume for consumers who prefer straightforward compositions over trend-driven releases.[4][5][6]
At a Glance
The Brand
Founded
1887
Founder
John Noakes Taylor
Country
United Kingdom
Category
MassMarket
Scent Personality
Worth It?
Scent DNA
Floral
Powdery
Soapy
Green
- Taylor of London scents are typically straightforward florals with a noticeable powdery and soapy character, sometimes with a light chypre or green backbone
- They tend to smell old-school and traditionally feminine rather than modern or niche, prioritising comfort and familiarity over complexity
- The focus is on easily wearable, low-risk blends rather than statement-making compositions
Heart Notes
Base Notes
Typical Performance
Longevity
Moderate
Projection
Soft
Positioning
A massmarket, budget house known for floral compositions.
How It Compares
- → Cheaper and more old-school than Yardley London
- → Much simpler and less polished than Lancôme
- → Less trendy and less gourmand than Britney Spears
Who It's For
Best For
- Everyday casual wear
- Budget-conscious buyers
- Vintage-leaning floral lovers
- Gifting and fragrance sets
- Teens or beginners building a first fragrance wardrobe
Strengths & Weaknesses
Strengths
- Very low price points relative to performance
- Easy-to-like classic floral profiles
- Wide availability through discounters and online retailers
- Consistent, no-frills positioning as everyday scents
Weaknesses
- Many compositions smell dated compared with contemporary designer launches
- Limited complexity and nuance
- Low brand prestige and minimal storytelling
- Overlap between scents, with few truly distinctive signatures
Brand Evolution
Originally established in the 19th century as an English fragrance house, Taylor of London built its identity on traditional floral and toiletry products.[4] Over time, as ownership shifted under Milton-Lloyd, the brand leaned further into the value segment, focusing on budget-friendly eau de toilettes and body products.[8] While the broader market has embraced gourmands and intense concentrations, Taylor of London has largely stayed with lightly updated versions of classic floral and powdery styles. The result is a portfolio that feels nostalgic rather than fashion-driven, aimed at customers who want familiar scents at low cost.
Quick Verdict
Taylor of London is a straightforward budget brand: cheap, classic-smelling florals with soft performance and minimal pretension. If you want prestige or innovation, look elsewhere; if you want simple, old-fashioned perfume for very little money, it delivers.
Taylor of London Perfumes