The Fragrance World UK

The Fragrance World UK is a Liverpool-based dupe house founded in 2022, selling designer-inspired fragrances at £4.95 / 30ml entry pricing through thefragranceworld.co.uk. The brand is distinct from the UAE Fragrance World (Lattafa-adjacent). Operates as a budget-tier inspired-by retailer, with 22-30% published oil concentration as a stated differentiator and a paid-Google-led growth motion run by Liverpool agency Blaze Media. Catalogue spans roughly 75 perfumes, mostly EDP-grade designer dupes. Self-claims 226,000+ customers and a 4.8 Trustpilot rating across approximately 1,000 reviews. Companies House 13826542; registered office HB House, Ditton Road, Widnes.