Chloé

French designer brand specializing in airy, floral scents with a modern feminine vibe.

About Chloé

Chloé is a French luxury fashion house established in Paris in 1952 by Gaby Aghion, who sought to bring a sense of youthfulness and freedom to fashion by pioneering the prêt-à-porter concept. Aghion's vision was to offer ready-to-wear clothing that merged the refinement of haute couture with everyday wearability, a philosophy that soon extended to fragrance. Over the decades, Chloé became renowned for its romantic, bohemian aesthetic and its influential artistic directors, including Karl Lagerfeld, Stella McCartney, Phoebe Philo, and Clare Waight Keller, each leaving a distinct creative mark. Chloé introduced its first fragrance in 1975, setting the stage for a portfolio of iconic scents such as Chloé Eau de Parfum, Nomade, Love Story, and the Atelier des Fleurs collection. The house collaborates with notable perfumers like Michel Almairac, Amandine Clerc-Marie, and Quentin Bisch, creating fragrances recognized for their modern femininity, luminous florals, and soft sophistication. Today, under the ownership of Richemont, Chloé continues to blend Parisian elegance with innovation, sustaining its status as a leader in both fashion and fragrance.

At a Glance

The Brand

Founded 1952
Founder Gaby Aghion
Country France
Category Designer

Scent Personality

Sweetness
Moderate
Freshness
High
Boldness
Mild
Uniqueness
Mild

Worth It?

Price £££
Value
Moderate
Accessibility
Very High

Scent DNA

Floral Fresh Powdery
  • Chloé fragrances are instantly recognizable for their focus on clean, airy florals-especially rose and peony-often blended with light citrus and powdery musks
  • The scents favor a soft, luminous, and feminine character, using ingredients like lychee, magnolia, freesia, and white musk to create a modern, approachable elegance

Typical Performance

Longevity
Moderate
Projection
Soft

Positioning

A designer, premium house known for floral compositions.

How It Compares

Who It's For

Best For

  • Lovers of light, airy floral scents
  • Those seeking fresh, clean daytime fragrances
  • People wanting a modern, feminine signature scent
  • Office and casual wearers who prefer subtle projection

Strengths & Weaknesses

Strengths

  • Consistent quality and crowd-pleasing floral blends
  • Highly accessible and widely available globally
  • Scents are versatile and suitable for daily wear

Weaknesses

  • Many releases are formulaic rather than innovative
  • Lack of boldness or projection may disappoint some
  • Limited options for those seeking non-floral or experimental profiles

Brand Evolution

Chloé began with classic, powdery and aldehydic florals in the 1970s and 1980s. In recent decades, the brand shifted to lighter, fresher, and more musky florals-especially with the relaunch of Chloé Eau de Parfum in 2008, which set the template for many subsequent releases. The core style has become more modern, clean, and approachable, with less emphasis on vintage richness or complexity.

Quick Verdict

Chloé offers safe, wearable floral scents with a clean, modern signature. Ideal for everyday femininity but lacks excitement for those seeking originality or boldness.

Perfumers

Chloé Perfumes

Browse all 32 Chloé perfumes