The House Of MIRAJ

The House Of MIRAJ is a Moroccan perfume brand created by perfumer Abderrahim Larhrissi in 2022, working under the name Miraj Fragrances and Attars. Based in Morocco, the house positions itself as an ultra-niche operation, placing artisanal composition, ethical sourcing, and non-toxic materials at the center of its philosophy. Larhrissi serves both as founder and house perfumer, shaping the brand’s identity through his own sensibility and background in Moroccan olfactory culture.

The brand’s collections draw heavily on Moroccan geography, architecture, and cultural history. Fragrances such as Riyad Royal, Cedar Marrakech, Arabesk, Kaftan, Jood, and Night Aura reference royal riads, historic cities, textiles, and broader Arab-Mediterranean influences, using them as narrative anchors for each scent. Riyad Royal, for example, is described as echoing palace gardens and traditional hospitality, and is explicitly credited to Larhrissi as the nose behind the composition. This focus on place and story reflects the house’s stated idea that perfume should act as a carrier of narrative, linking the wearer with specific landscapes and memories rather than functioning as a purely decorative accessory.

MIRAJ emphasizes purity and ethics, highlighting the use of high-grade, non-toxic ingredients and framing its work as "ethical luxury" grounded in respect for nature and the body. The brand’s own materials describe fragrance as a language of memory and emotion, and repeatedly underline its roots in Moroccan artisanal traditions alongside a desire to explore cross-cultural exchanges. The name Miraj is associated with ascent or journey in Arabic, a concept the brand connects to movement and crossing boundaries, which in turn informs its blend of local heritage and broader international references. Overall, The House Of MIRAJ presents itself as a small, concept-driven Moroccan house focused on narrative-rich compositions and a conscious approach to materials.