Zirh

Zirh is an American grooming and fragrance brand founded in 1995 by Brian Robinson. The company started as a men’s skincare and shaving specialist and gradually expanded into fragrance, keeping its focus on straightforward, function-driven products for men. Zirh is named after an ancient Sumerian warrior, a reference that has been highlighted in industry coverage of the brand. The business is based in New York and its products have been distributed through major US department and specialty stores such as Bloomingdale's, Saks Fifth Avenue, Barneys New York, and Sephora, as well as international retailers in dozens of countries.

Zirh entered the fragrance market with masculine scents positioned to sit alongside its grooming line. The self-titled fragrance Zirh and later launches such as Corduroy were developed to complement the brand’s clean, metallic packaging and unfussy image. In April 2008 Zirh introduced Zirh Platinum, a super-premium skincare range exclusive to Barneys New York, signaling a push into more upscale positioning within the men’s grooming segment. By the late 2000s, Zirh International operated as a wholly owned subsidiary of Shiseido Company, Limited, and the brand also held fragrance licensing agreements, including one with fashion label French Connection United Kingdom (FCUK).