Is Armaf Italiano Vivo a dupe of Lanvin Jeanne Lanvin Couture?

Italiano Vivo EDP

Armaf   Inspired Statement
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Jeanne Lanvin Couture Eau de Parfum bottle Jeanne Lanvin Couture EDP
EDP Concentration EDP
F Gender F
2012 Year -
££ Price Tier ££
Italiano Vivo Eau de Parfum bottle Italiano Vivo EDP
Our Verdict

While both share a raspberry-rose DNA, Jeanne Lanvin Couture offers a fresher, violet-tinged experience. Italiano Vivo, on the other hand, needs patience; its opening can be sharp, but it matures into a richer, juicier rose. The key difference lies in the initial impression and development. If you desire immediate gratification and a cleaner feel, go for Lanvin. If you're willing to wait for a deeper, more complex raspberry rose at a potentially better price, Italiano Vivo might be your winner.

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Where they differ

Biggest gaps first. The bolder side leads.

ScentArt

View Liquid → Jeanne Lanvin Couture EDP
View Liquid → Italiano Vivo EDP

Which Should You Buy?

Choose Jeanne Lanvin Couture if...
  • You prefer a brighter, fresher, less sweet opening.
  • Violet notes appeal more to your taste.
  • You want a fragrance that's ready to wear immediately.
  • You like a clean, slightly powdery drydown.
Choose Italiano Vivo if...
  • You enjoy a richer, more pronounced rose note.
  • You don't mind letting a fragrance macerate.
  • You want a deeper, sweeter, fruitier experience.
  • You're on a tighter budget and like good value.
  • You prefer a fragrance with more projection.
Our Verdict - Jeanne Lanvin Couture EDP
This raspberry-violet marvel is either a fresh, clean dream or a bizarre, oily mess, and it seems few are on the fence. Its resemblance to Midnight Rose will spark endless debate, but at least it's affordable.
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Our Verdict - Italiano Vivo EDP
This one's a bit of a grower, apparently. Initially you might get a harsh blast, but give it time, maybe a few months in dark storage, and it blossoms into a fresh, juicy raspberry rose. A crowd-pleaser that punches above its price point.
Statement

Scent Profile

How they compare
Jeanne Lanvin Couture EDP A Italiano Vivo EDP B
Where they part company by gap size

How They Wear

Showing: Overall Blend

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding
Jeanne Lanvin Couture EDP
Italiano Vivo EDP

Notes

Shared Notes
Peony Peony 55% vs 31%
Cedar Cedar 50% vs 34%
Musk Musk 49% vs 33%
Raspberry Raspberry 44% vs 42%
Shared Notes
Raspberry Raspberry 44% vs 42%
Only in Jeanne Lanvin Couture
Violet Leaf Violet Leaf 34% Rain Rain 22%
Only in Italiano Vivo
Rose Rose 34% Geranium Geranium 24%
Shared Notes
Peony Peony 55% vs 31%
Only in Jeanne Lanvin Couture
Magnolia Magnolia 45%
Shared Notes
Cedar Cedar 50% vs 34%
Musk Musk 49% vs 33%
Only in Italiano Vivo
Vanilla Vanilla 32%

Note weights are our estimate from each note's place in the pyramid, not the share of the formula. Brands do not publish formulations.

Performance

Jeanne Lanvin Couture Italiano Vivo
Moderate (4-6h)
Longevity
Moderate (4-6h)
Moderate
Projection
Strong
Moderate
Intensity
Strong

Season and Occasion Fit

Jeanne Lanvin Couture

Seasons

Best For:
Spring Summer Autumn

Versatile across every season - no clear seasonal preference from wearers.

Occasions

Best For:
Office Casual Sport
Also Works:
Date

Its moderate sillage and often fleeting longevity make it perfect for office or casual wear, where it won't overpower. The fresh, fruity aquatic profile suits everyday use well, though it lacks the gravitas for formal events.

Italiano Vivo

Seasons

Best For:
Spring
Also Works:
Summer

A warm-weather pick - at its best in spring and summer.

Occasions

Best For:
Date Casual
Also Works:
Office Sport

Its fresh, fruity-floral character with good longevity and projection makes it suitable for everyday casual wear and dates. While some find it appropriate for the office, its potential strong sillage may make it too prominent for very formal settings.

Similarity Breakdown

Our estimate of how alike these two fragrances smell, calculated from their published notes. It is a position on our scale, not a measured percentage of shared smell.

Overall scent match
64%
Key Similarities

Shares 4 of its 7 notes, including Musk, Cedar, Peony

Key Differences

Adds magnolia and rain, drops blackcurrant and geranium

Where to buy

Jeanne Lanvin Couture EDP
Italiano Vivo EDP

Pick a size. The two cheapest offers, then the rest.

Jeanne Lanvin Couture EDP

Check price on →

No other shop we track that delivers to you has it in stock.

Italiano Vivo EDP

Check price on →

No other shop we track that delivers to you has it in stock.


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