Armaf EDP

F ££ Statement

Italiano Vivo

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Armaf Italiano Vivo is an Eau de Parfum. Italiano Vivo opens with Rose, Geranium, and Raspberry, settles into a heart of Jasmine, Peony, Pink Pepper, and Blackcurrant, and dries down to a base of Musk, Cedar, and Vanilla. Armaf's Italiano Vivo carries a Statement verdict, a floral-led wear.

This one's a bit of a grower, apparently. Initially you might get a harsh blast, but give it time, maybe a few months in dark storage, and it blossoms into a fresh, juicy raspberry rose. A crowd-pleaser that punches above its price point.
What our verdicts mean →
  • Fresh
  • Clean
  • Modern
  • Cozy
  • Bright
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Italiano Vivo Eau de Parfum bottle
Inspired by
Jeanne Lanvin Couture by Lanvin
64%
Compare these two →

Our estimate of scent similarity, calculated from published notes. How we score it

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Jeanne Lanvin Couture the original Italiano Vivo inspired by

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring
Also Works:
Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Date Casual
Also Works:
Office Sport

Its fresh, fruity-floral character with good longevity and projection makes it suitable for everyday casual wear and dates. While some find it appropriate for the office, its potential strong sillage may make it too prominent for very formal settings.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Opens with a lively burst of sweet, tart raspberry and delicate rose, brightened by geranium's green-citrus touch. As it settles, blackcurrant adds depth to the fruity heart, intertwined with soft jasmine and peony, given a subtle spicy kick from pink pepper. The drydown melts into a warm, musky vanilla base, grounded by earthy cedar, ensuring a lasting and inviting trail.

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Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.