Armaf Edp

U ££

Italiano Vivo

Armaf Italiano Vivo is an Eau de Parfum. The fragrance opens with Rose, Raspberry, and Geranium, settles into a heart of Blackcurrant, Jasmine, Peony, and Pink Pepper, and dries down to a base of Musk, Cedar, and Vanilla.

Our verdict on Italiano Vivo: Acquired

This one's a bit of a grower, apparently. Initially you might get a harsh blast, but give it time, maybe a few months in dark storage, and it blossoms into a fresh, juicy raspberry rose. A crowd-pleaser that punches above its price point.
  • Fresh
  • Clean
  • Modern
  • Cozy
  • Bright
Italiano Vivo Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 2%
Floral 35%
Fruity 20%
Green 7%
Sweet 28%
Warm 8%
Woody 10%
Earthy 2%
Animalic 10%
Fresh 13%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Performance

Longevity
Moderate (4-6h)
Projection
Strong
Intensity
Strong

Best Seasons

Best For:
Spring
Also Works:
Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Date Casual
Also Works:
Office Sport

Its fresh, fruity-floral character with good longevity and projection makes it suitable for everyday casual wear and dates. While some find it appropriate for the office, its potential strong sillage may make it too prominent for very formal settings.

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Where to buy

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About

Opens with a lively burst of sweet, tart raspberry and delicate rose, brightened by geranium's green-citrus touch. As it settles, blackcurrant adds depth to the fruity heart, intertwined with soft jasmine and peony, given a subtle spicy kick from pink pepper. The drydown melts into a warm, musky vanilla base, grounded by earthy cedar, ensuring a lasting and inviting trail.